Sigma Announces Pricing for Mirrorless-Mount 24-70 f/2.8 ART, Sony RX10 IV Animal-Eye AF Added

If you’ve been waiting to hear the price of the Sigma 24-70 f/2.8 ART for Sony-E mount (and L-mount) that was announced about a week ago, you can now take a deep breath. Sigma has announced that the lens will begin shipping in early December with an MSRP of $1099. In their original press release for the lens, Sigma said “The Sigma 24-70mm F2.8 DG DN Art will be available in L-mount and Sony E-mount in mid-November 2019 through authorized US dealers”.

The $1099 price is right in line with the current prices of the Sigma 24-70 f/2.8 ART lenses for Canon EF and Nikon F mounts, which are hovering right around $1079 at the time of this announcement, but originally were announced with $1300 MSRPs.

Currently, B&H Photo is accepting pre-orders.

Animal-Eye AF for Sony RX10 IV

Matthew Gore | Light And Matter Simulation of Animal Eye-AF, with my monkey photo from Agra, India.

It is always nice to see a company provide new features to existing customers with firmware rather than using every opportunity to force them to buy new equipment. Sony has done this today with the v2.0 firmware for the RX10 IV 1″ sensor camera by adding the ability to detect and track the eyes of many animals.

To get the new firmware for your camera, visit the Sony RX10 IV product support page.

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William Porter

Thanks for the heads-up about the firmware upgrade for the RX10 Mk 4. I recently got the A7 III and love the animal eye focus on that camera and am pleased to be able to get the same function on my RX10 Mk4.