This morning, Sony announced a new extra-wide standard zoom lens: the 20-70mm f/4 G, giving creators a significantly wider field...
Industry News
New product announcements, recalls, and general news affecting the photography industry.
Sigma’s fourth lens for Fujifilm’s X-mount cameras was announced this morning: the 18-50mm f/2.8 DC DN | C lens for...
It’s been a busy morning, with major announcements from Canon, Nikon and Fuji. Canon has announced the R6 Mark II...
I’m not sure why Tamron now feels the need to announce a product development one week, and then announce it...
Last night, Tamron announced the development of a compact 20-40mm f/2.8 lens for Sony mount mirrorless full-frame cameras. Pricing does...
Last evening, Tamron announced the development of a new 50-400mm ultra-telephoto lens for Sony full-frame (and APS-C) cameras. Building on...
This morning, Sigma and Sony announced four new mirrorless lenses: the Sigma 16-28mm f/2.8 DG DN | C, an ultra-wide...
Sony announced the replacement for their original 24-70 GM lens this morning with the FE 24-70mm f/2.8 GM II Lens,...
After months of teasers, Nikon officially announced the details of the mirrorless flagship Z9 this morning, and it looks amazing....
This morning, Sigma has announced the first 10x ultra-telephoto zoom lens for mirrorless cameras: the Sigma 60-600mm f/4.5-6.3 DG DN...
For the past week, Affinity has been teasing a big announcement. Affinity Photo and Affinity Designer have become incredibly popular...
This morning, Sony announced the fifth generation of their popular high-resolution model of the Alpha series: the Sony A7R V....
This evening, Tamron announced the development of the 70-300mm F/4.5-6.3 Di III RXD lens for full-frame Nikon Z-mount, Tamron’s first...
Sigma announced two new lenses this morning: a compact, improved 24mm f/1.4 DG DN ART lens, and an ultra wide...
This evening, Tamron announced new lens: the Tamron 17-70mm F/2.8 Di III-A VC RXD for Fuji X-mount. About a year...
Canon is finally unifying their mirrorless Camera lines. This evening, Canon announced two new APS-C camera bodies with RF mounts:...
This morning, Sigma is announcing a new member of their premium compact lens series (I-series) for full-frame Sony E and...
After “accidentally” leaking all of the camera’s specs on YouTube a few days ago, Sony officially announced the new full-frame...