The Death of the SLR Era & the Dawn of the Mirrorless Age Matthew GoreAugust 19, 2018Nikon didn't come out and say it. In fact, they claim that they will continue development of their DSLR camera line, and I don't doubt it. They also still produ... Read More
Hasselblad Announces Adapter For V System Lenses Matthew GoreAugust 16, 2018This morning, Hasselblad announced the XV lens adapter, which allows the use of roughly 60 lenses from the company's older V System (C, CB, CF, CFI, CFE, F and ... Read More
Sony Now Top Full-Frame Seller in USA, Tamron & Sigma Get Awards Matthew GoreAugust 15, 2018It's been an interesting day for press releases. The most astounding to me, even as a Sony camera owner, was Sony's announcement that they've now become the... Read More
Tamron Announces 17-35mm f/2.8-4 Full Frame Lens Matthew GoreAugust 6, 2018The new Tamron 17-35mm f/2.8-4 Di OSD was officially announced today, adding a second ultra-wide, full-frame lens to Tamron's lineup. While the existing Tamron ... Read More
Canon Announces PowerShot SX740 HS Camera with 4K Matthew GoreJuly 31, 2018Canon announced the PowerShot SX740 HS digital camera last evening, and it's an impressive piece of equipment for those who are looking for flexibility and qual... Read More
Fuji Announces XF 200mm f/2 and XF 8-16mm f/2.8 Lenses Matthew GoreJuly 20, 2018Fujifilm announced the production of two new lenses this morning: the FUJINON XF 200mm F/2 R LM OIS WR and XF 8-16mm F/2.8 R LM WR, both of which are heavily we... Read More
Sony Announces 400mm f/2.8 OSS G-Master Lens for E-Mount Matthew GoreJune 28, 2018With today's announcement of the FE 400mm f/2.8 GM OSS lens, Sony has taken one big step closer to offering a viable alternative system to Canon and Nikon for p... Read More
Canon Announces EF 70-200 f/2.8L IS III & f/4L IS II Matthew GoreJune 7, 2018This morning, Canon announced updated versions of their two most popular professional lenses: the EF 70-200 f/2.8L IS III and the Canon 70-200 f/4L IS II. Thei... Read More
Finally! Cheap Batteries Available for Sony A9, A7RIII Matthew GoreMay 8, 2018At least, they're cheaper than the $78 Sony batteries. There's still room for prices to come down on the new batteries. ... Read More
Price & Availability for Tamron 28-75mm F/2.8, Sony FE Mount Matthew GoreApril 27, 2018Tamron has announced the USA pricing and availability of their highly anticipated 28-75mm f/2.8 Di III RXD lens for Sony full-frame E-mount that was first repor... Read More
Cactus RQ250 Wireless Monolight: Palm-Sized TTL, HSS Matthew GoreMarch 8, 2018In the midst of the flurry of announcements at WPPI and CP+ last week, Cactus quietly announced the RQ250 portable monolight, a palm-sized 250 watt-second, batt... Read More
New : Tokina Opera 50mm f/1.4 Lens for Canon & Nikon Matthew GoreFebruary 28, 2018Tokina announced the Opera 50mm f/1.4 FF lens this morning, and with it the new "Opera" line of lenses that are designed to match the capabilities of today's hi... Read More
SIGMA: Two New Lenses, 9 For Sony E-Mount Matthew GoreFebruary 26, 2018Sigma hit us with two big announcements today (and a small one): first, the development of a 105mm f/1.4 ART series lens and a 70mm f/2.8 Macro ART lens, and se... Read More
Sony Announces A7III: 4K HDR Video, 693 Point AF, 10fps Tracking Matthew GoreFebruary 26, 2018Moments ago at WPPI, Sony announced the their latest full-frame mirrorless camera, the Sony A7III. Built around the new 24.2 megapixel BSI CMOS sensor like the ... Read More
Innovation from Canon: 470EX-AI Flash (+ EOS M50 with 4K, T7) Matthew GoreFebruary 26, 2018The Canon 470EX-AI Speedlight Canon has been ridiculed in recent years for its lack of innovation, and not without justification. This morning, though, Canon a... Read More
More Joy For Sony Shooters: Tokina FiRIN 20mm f2 AF Lens Matthew GoreFebruary 22, 2018With the WPPI show starting in Las Vegas and the CP+ show starting in Japan next week, it's no surprise that our news feeds are being flooded with press release... Read More
Tamron Announces 70-210 f/4 Di VC USD Lens: Compact, Sharp, Stable. Matthew GoreFebruary 22, 2018We often think of the f/4 lenses in this range as being purchased by those who want the f/2.8s but can't afford them, but the Tamron 70-210 f/4 Di VC USD announ... Read More
New Tamron 28-75 f/2.8 Lens: Their First for Sony FE-Mount Matthew GoreFebruary 21, 2018 The lens's mount is perhaps even more interesting than the lens itself: this will be Tamron's first lens designed for full-frame mirrorless cameras.... Read More
