Firmware Updates for Sony A7III, A7RIIIMatthew GoreOctober 11, 2018Sony is now offering firmware version 2.0 for the A7III and A7RIII mirrorless cameras, replacing version 1.10. The new version does not offer any major new feat... Read More
Zeiss Announces Their Own Full-Frame Mirrorless Camera, Zeiss Batis 40mm f/2 Lens For Sony-EMatthew GoreSeptember 27, 2018For the past five years, Sony has been the only real option for most full-frame mirrorless shooters (though Leica has also had a niche market). In just the past... Read More
Sigma Announces 70-200 f/2.8 SPORT, Four More LensesMatthew GoreSeptember 25, 2018Ever since the genesis of the ART series, Sigma fans have been asking for a 70-200 f/2.8, and it's finally here, along with four additional new lenses.... Read More
On1 Photo RAW 2019 Can Import Your Lightroom AdjustmentsMatthew GoreSeptember 25, 2018As many photographers begin leaving the Adobe ecosystem and considering other options, they run into a problem: how do they keep all of the Lightroom adjustment... Read More
News From Photokina: Panasonic Full Frame Cameras, Fuji GFX, Hasselblad Lenses, +MoreMatthew GoreSeptember 25, 2018This morning at Photokina, Panasonic announced two new full-frame mirrorless cameras, the Panasonic Lumix S1 and S1R. The S1 is a 24 megapixel model aimed a vid... Read More
Sony Announces 24mm f/1.4 GM Lens With Manual Aperture RingMatthew GoreSeptember 20, 2018This morning, Sony officially announced a new FE 24mm f/1.4 GM lens, a full-frame, wide-angle lens for all Sony E-mount cameras. Sony claims, of course, that t... Read More
Fuji X-T3 Announced: New 26MP X-trans Sensor, Quad Core CPUMatthew GoreSeptember 5, 2018While the rest of us were busy debating the merits of the brand new Canon EOS R system, Fujifilm announced their own new camera, a 4th generation Fuji X-T3. The... Read More
Canon EOS R Mirrorless Camera Announced: Big Hits, Big MissesMatthew GoreSeptember 5, 2018Early this morning, Canon announced their entry into the full-frame mirrorless camera market with the EOS R body and four RF-mount lenses. As the third major pl... Read More
New Tamron 15-30 f/2.8 G2 AnnouncedMatthew GoreAugust 31, 2018This morning, Tamron announced the 15-30 f/2.8 Di VC USD G2, an updated version of their full-frame, ultra-wide zoom lens described by Tamron as their "ultra-hi... Read More
Nikon’s Most Boring Camera Announcement Yet: The D3500 SLRMatthew GoreAugust 30, 2018Nikon has a rich history of boring camera announcements in the D3000 line, but they've outdone themselves this time. This evening, Nikon announced the D3500, a ... Read More
Samyang MF 85mm f/1.8 for APS-C Mirrorless & ThinkTank Retrospective v2 AnnouncedMatthew GoreAugust 29, 2018Yesterday, ThinkTank announced an update to their most popular shoulder/messenger bag, the Retrospective. Like the original, the v2 is a soft canvas bag, av... Read More
Nikon Announces Z6 and Z7 Mirrorless Full-Frame Cameras, LensesMatthew GoreAugust 23, 2018After releasing teasers for weeks, Nikon finally announced their first full-frame mirrorless cameras today, the Z6 and Z7, both of which are adorned by the Z-mo... Read More
The Death of the SLR Era & the Dawn of the Mirrorless AgeMatthew GoreAugust 19, 2018Nikon didn't come out and say it. In fact, they claim that they will continue development of their DSLR camera line, and I don't doubt it. They also still produ... Read More
Hasselblad Announces Adapter For V System LensesMatthew GoreAugust 16, 2018This morning, Hasselblad announced the XV lens adapter, which allows the use of roughly 60 lenses from the company's older V System (C, CB, CF, CFI, CFE, F and ... Read More
Sony Now Top Full-Frame Seller in USA, Tamron & Sigma Get AwardsMatthew GoreAugust 15, 2018It's been an interesting day for press releases. The most astounding to me, even as a Sony camera owner, was Sony's announcement that they've now become the... Read More
Tamron Announces 17-35mm f/2.8-4 Full Frame LensMatthew GoreAugust 6, 2018The new Tamron 17-35mm f/2.8-4 Di OSD was officially announced today, adding a second ultra-wide, full-frame lens to Tamron's lineup. While the existing Tamron ... Read More
Canon Announces PowerShot SX740 HS Camera with 4KMatthew GoreJuly 31, 2018Canon announced the PowerShot SX740 HS digital camera last evening, and it's an impressive piece of equipment for those who are looking for flexibility and qual... Read More
Fuji Announces XF 200mm f/2 and XF 8-16mm f/2.8 LensesMatthew GoreJuly 20, 2018Fujifilm announced the production of two new lenses this morning: the FUJINON XF 200mm F/2 R LM OIS WR and XF 8-16mm F/2.8 R LM WR, both of which are heavily we... Read More
