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announcement

The Zeiss Milvus Lens Group
Industry News

Zeiss Announces New Lens Line, Six New Manual Focus Lenses

It’s called the Milvus lens line, and it’s the (relatively) affordable Zeiss solution to the problem of today’s extremely high...
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sigma 24-35mm f/2 ART
Industry News

SIGMA 24-35mm f/2 DG HSM ART Series Lens Announced

The SIGMA 24-35mm f/2 DG HSM ART Series lens, officially announced this evening, is now the largest aperture zoom lens...
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Nikon D7200
Industry News

Nikon Announces D7200 SLR

Nikon D7200 Announced Nikon has officially announced their latest mid-level DSLR, the D7200, a replacement for the popular DX-sensor D7100....
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Canon Announces 5DS and 5DSR
Industry News

Canon Announces EOS 5Ds: 50.6 Megapixel, World’s Highest Resolution SLR

Canon 5Ds and 5Ds R Announced The Canon 5DS and 5DS R, announced this evening, are now the highest resolution...
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Canon announcement
Industry News

Big Canon Announcement Coming…

Canon has created a teaser on their website proclaiming the arrival of something new, something retrieved from the realm of the unbelievable, complete with a countdown ticker to the announcement... currently about 22 hours away.
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Canon 7D Mark II
Industry News

Canon Announces the EOS 7D Mark II, 3 New Lenses

Canon 7D Mark II : What’s New? Though leaked information has been passed around for weeks,  Canon has finally officially...
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Tokina 70-200mm f/4 VCM-S Lens
Industry News

Tokina Announces Stabilized AT-X Pro 70-200mm f/4 VCM-S Lens

Tokina AT-X Pro 70-200mm f/4 VCM-S This morning, Kenko-Tokina Japan announced a new image-stabilized telephoto zoom, the AT-X Pro 70-200mm...
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Canon 16-35mm IS USM Lens
Industry News

Canon Announces Two New Wide Angle Zooms

Canon announced the addition of two new ultra-wide angle zoom lenses to its line-up last evening: the EF 16-35mm f/4L...
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Nikon D4s
Uncategorized

Nikon Announces D4s

Last evening, Nikon announced the latest incarnation of their professional workhorse, the Nikon D4s. Like most of Nikon’s “S” models,...
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Canon 35mm f/1.4L II
Industry News

Canon Announces New 35mm f/1.4L II Lens

Last evening, Canon officially announced the new EF 35mm f/1.4L II lens, a replacement for the original that was released...
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Canon 50mm f/1.8 STM
Industry News

New Canon 50mm f/1.8 IS STM Lens

Today, Canon has announced the release of a new 50mm f/1.8 STM lens to replace the popular but aging “nifty-fifty”,...
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Sigma 24mm f/1.4 DG HSM Art Series
Industry News

Sigma Announces 24mm f/1.4 DG “Art” Series Lens

Adding to its list of first class “Art” series lenses, Sigma announced a new 24mm f/1.4 DG “Art” series lens...
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Nikon D5500 front view
Industry News

Nikon Announces the D5500, Nikkor 300mm f/4E

Nikon D5500 Announced Skipping right over the 5400 designation, this morning Nikon has replaced the outmoded D5300 (14 months old!)...
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olympus zuiko 40-150mm f/2.8
Industry News

Photokina Eve: More New Products

Several manufacturers waited until the last day before the opening of Photokina to announce their latest products, including Canon and...
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Nikon D810
Industry News

Nikon Announces the D810 SLR, Update to the D800 and D800E

The New Nikon D810 This evening Nikon officially announced the D810, a model that provides a variety of updates and...
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Nikon AF-S 400mm f/2.8E FL ED VR
Industry News

New Nikon 400mm f/2.8E FL ED VR

Nikon super-telephotos may not be as iconic as their white Canon counterparts, but they’re still critically important to the estimated...
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Industry News

Nikon 1 V3 Announced, and is Worth Some Attention

The Nikon 1 V3, announced this evening, is finally a camera worthy of the Nikon name. But is it enough...
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Fujifilm X-T1
Industry News

Fujifilm Announces SLR-Style X-T1 Camera

Last evening, Fujifilm announced their latest X-series model: the 16 megapixel X-T1. Styled more like an SLR than a rangefinder (like the very popular X-E2 and X-Pro-1), Fujifilm has also improved performance to be more SLR-like: it shoots 8 frames per second with a .05 sec. shutter lag.
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