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announcement

Tokina Opera 16-28 f/2.8 Lens
Industry News

Tokina Opera 16-28 f/2.8 for Canon and Nikon Announced

Yesterday, Tokina announced the latest member of their respected Opera line of lenses: the Tokina Opera 16-28 f/2.8 lens for...
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Canon EOS RP banner with red canon logo
Industry News

Canon Announces EOS RP : $1299 Full-Frame Mirrorless, Six Lenses

Canon announced the 26.2 megapixel EOS RP mirrorless full-frame camera this evening at the lowest price of any new mirrorless...
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Industry News

Zeiss Announces Their Own Full-Frame Mirrorless Camera, Zeiss Batis 40mm f/2 Lens For Sony-E

For the past five years, Sony has been the only real option for most full-frame mirrorless shooters (though Leica has...
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Industry News

Sony Announces 24mm f/1.4 GM Lens With Manual Aperture Ring

This morning, Sony officially announced a new FE 24mm f/1.4 GM lens, a full-frame, wide-angle lens for all Sony E-mount...
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Industry News

Canon EOS R Mirrorless Camera Announced: Big Hits, Big Misses

Early this morning, Canon announced their entry into the full-frame mirrorless camera market with the EOS R body and four...
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Nikon D3500 Banner
Industry News

Nikon’s Most Boring Camera Announcement Yet: The D3500 SLR

Nikon has a rich history of boring camera announcements in the D3000 line, but they’ve outdone themselves this time. This...
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Industry News

Tamron Announces 17-35mm f/2.8-4 Full Frame Lens

The new Tamron 17-35mm f/2.8-4 Di OSD was officially announced today, adding a second ultra-wide, full-frame lens to Tamron’s lineup....
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Industry News

Sony Announces 400mm f/2.8 OSS G-Master Lens for E-Mount

With today’s announcement of the FE 400mm f/2.8 GM OSS lens, Sony has taken one big step closer to offering...
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Industry News

New : Tokina Opera 50mm f/1.4 Lens for Canon & Nikon

Tokina announced the Opera 50mm f/1.4 FF lens this morning, and with it the new “Opera” line of lenses that...
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Tamron 17-28mm f2.8 Di III RXD Banner
Industry News

Tamron Announces 17-28 f/2.8 for Sony FE, 35 f/1.4 and 35-150mm F/2.8-4 for DSLRs

One of the most exciting announcements of this winter’s expo season is the Tamron 17-28 f/2.8 Di III RXD ultra-wide...
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fuji 100-200 f5.6 WR lens
Industry News

Announced: Fujifilm GF 100-200mm f/5.6 R LM OIS WR Medium Format Lens

Fujifilm officially announced the Fuji GF 100-200 f/5.6 R LM OIS WR lens for their GFX medium format cameras this...
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Panasonic Lumix S1R Camera
Industry News

News From Photokina: Panasonic Full Frame Cameras, Fuji GFX, Hasselblad Lenses, +More

This morning at Photokina, Panasonic announced two new full-frame mirrorless cameras, the Panasonic Lumix S1 and S1R. The S1 is...
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Industry News

Fuji X-T3 Announced: New 26MP X-trans Sensor, Quad Core CPU

While the rest of us were busy debating the merits of the brand new Canon EOS R system, Fujifilm announced...
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Tamron 15-30 G2 banner
Industry News

New Tamron 15-30 f/2.8 G2 Announced

This morning, Tamron announced the 15-30 f/2.8 Di VC USD G2, an updated version of their full-frame, ultra-wide zoom lens...
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Nikon Z6 and Z7 Announcement Banner
Industry News

Nikon Announces Z6 and Z7 Mirrorless Full-Frame Cameras, Lenses

After releasing teasers for weeks, Nikon finally announced their first full-frame mirrorless cameras today, the Z6 and Z7, both of...
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Industry News

Fuji Announces XF 200mm f/2 and XF 8-16mm f/2.8 Lenses

Fujifilm announced the production of two new lenses this morning: the FUJINON XF 200mm F/2 R LM OIS WR and...
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Canon EF 70-200 f/2.8L IS III and f/4L IS II Banner
Industry News

Canon Announces EF 70-200 f/2.8L IS III & f/4L IS II

This morning, Canon announced updated versions of their two most popular professional lenses: the EF 70-200 f/2.8L IS III and...
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Industry News

SIGMA: Two New Lenses, 9 For Sony E-Mount

Sigma hit us with two big announcements today (and a small one): first, the development of a 105mm f/1.4 ART...
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