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announcement

Industry News

Tamron’s First Lens for Fuji X-Mount + Sony : 18-300mm All-in-One

This evening Tamron announced their first lens for Fuji X-mount, the APS-C Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD, which...
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Industry News

Nikon Announces Retro-Styled Z FC Cameras

Nikon announced the Z FC mirrorless camera this evening, a camera with a design based off of the popular Nikon...
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Tamron 70-300 f/4.5-6.3 Lens Annoucement
Industry News

Tamron 70-300mm Zoom Development for Sony E-Mount Announced: Smallest, Lightest

This evening Tamron announced the development of a new telephoto zoom lens for Sony E-mount: the 70-300mm F/4.5-6.3 Di III...
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Nikon Z5 Announcement Photo
Industry News

Nikon Announces the Z5: Entry-Level Full-Frame Mirrorless

This evening Nikon announced their third full-frame mirrorless camera, the entry-level Nikon Z5, along with a pair of new Z-mount...
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Sony 12-24mm f/2.8 GM product image banner
Industry News

Sony Announces the 12-24 f/2.8 GM Ultra-Wide Zoom Lens

This morning Sony announced an ultra-wide angle addition to its G-Master lens series: the 12-24mm f/2.8 GM, which Sony claims...
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Fuji X-T4
Industry News

Fujifilm Announces the X-T4 Officially

Every time I see a new professional Fuji camera announced, I wish that I were a Fuji shooter. Their cameras...
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Graphic of Sony Camera with Data Stream
Worth Mentioning

Sony Announces SDK, Sigma WPPI Showcase

This morning Sony announced the launch of an SDK (Software Developer’s Kit) for third party companies and perhaps hobbyists to...
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Industry News

Announced: Nikon D780, a 24MP Full-Frame DSLR with Mirrorless Capabilities

Nikon has officially announced the D780, an upgrade to their very popular D750 DSLR. The Nikon D780 has a new...
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Nikon Z 24mm f/1.8 S lens product photo
Industry News

Nikon Announces NIKKOR Z 24mm F/1.8 S Lens for Mirrorless Full-Frame

Gone are the days that an “f/1.8” lens can be had as a budget option for just a few hundred...
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Industry News

Canon 14-35mm f/4L IS USM Lens Announced

This morning, Canon officially announced the RF mount 14-35mm f/4L IS USM lens for their mirrorless R-series cameras. With this...
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Industry News

Newly Designed Sigma 85mm f/1.4 ART for Mirrorless Announced

Sigma announced a newly designed 85mm f/1.4 DG DN ART series lens for mirrorless full-frame cameras (Sony E-mount, L-mount) this...
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Sony A7S III Lede
Industry News

Sony A7S III Announced, + CFexpress Type A

This morning Sony announced the long anticipated successor in their high-sensitivity mirrorless camera line: the Sony A7S III. The A7S...
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Industry News

Canon R5 and R6 Announced: IBIS, 8K video, 45 Megapixels

This is the one that Canon fans have been waiting for: full details of the Canon EOS R5 and R6...
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Tamron 28-200 Lens Featured Product Image
Industry News

Announced: Tamron 28-200 f/2.8-5.6 for Sony E

Tamron officially announced their new 28-200 f/2.8-5.6 Di III RXD (Model A071) all-in-one zoom lens for Sony E-mount (full-frame and...
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Sony FE 20mm f/1.8 G lens announced
Industry News

Sony Announces Full-Frame 20mm f/1.8 G Prime Lens

Sony announced the FE 20mm f/1.8G lens this morning, the widest full-frame prime currently available in the lineup. This prime...
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Fuji x100v product photo
Industry News

Fuji Announces the X100V Camera

A long time favorite with street and travel photographers, the Fujifilm X100 camera series took a step forward this afternoon...
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Industry News

Fuji X-Pro3 Anounced : Titanium Body

Fujifilm announced the third iteration of their top-of-the-line rangefinder body this morning, in three body styles: black, DR Black, and...
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Industry News

Tiny New Autofocus Rokinon 18mm f/2.8 for Full-Frame Sony E-Mount

Those of you who follow Samyang/Rokinon’s lens releases will know that they’ve built up a collection of “Tiny but Wide”...
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